STUDIO A · 全公司 5 區 32 店 · 26Q4 整季

AppleCare(ACPP)搭售狀況 — 26Q4 整季

26Q4 整季 2026/06/28–09/26(已結束,資料凍結)

AppleCare+ 搭售率矩陣 — 26Q4 整季 2026/06/28–09/26(已結束,資料凍結)

重點項目 × 分區,數值為該類別 AppleCare+(ACPP)搭售率

重點項目 北一區 北二區 南區 台中區 桃竹苗區 全公司
CPU 8.8% 13.2% 18.8% 8.9% 9.7% 12.1%
iPad 6.6% 9.8% 10.6% 5.6% 5.9% 7.5%
iPhone 7.2% 8.2% 7.2% 6.6% 7.2% 7.3%
Watch 13.5% 13.6% 16.6% 14.4% 13.1% 14.0%
AirPods 4.0% 4.5% 6.6% 5.6% 4.1% 4.7%

AppleCare+ 搭售率矩陣 — 26Q4 整季 2026/06/28–09/26(已結束,資料凍結)

重點項目 × 分區,數值為該類別 AppleCare+(ACPP)搭售率

重點項目 士林 微風 美麗華 阿波羅 大葉高島屋 羅東 北一區小計
CPU 8.0% 12.2% 9.7% 4.8% 11.7% 11.1% 8.8%
iPad 9.6% 12.1% 5.5% 4.9% 5.6% 4.5% 6.6%
iPhone 8.5% 7.7% 6.8% 6.4% 7.0% 8.7% 7.2%
Watch 16.9% 9.0% 10.3% 11.4% 16.5% 20.4% 13.5%
AirPods 3.8% 4.8% 2.8% 3.8% 6.6% 4.7% 4.0%

AppleCare+ 搭售率矩陣 — 26Q4 整季 2026/06/28–09/26(已結束,資料凍結)

重點項目 × 分區,數值為該類別 AppleCare+(ACPP)搭售率

重點項目 永和 板橋誠品 新西門 花蓮 板橋遠百 新莊宏匯 新店裕隆城 北二區小計
CPU 11.1% 23.4% 10.1% 9.1% 16.7% 7.5% 17.0% 13.2%
iPad 13.2% 7.2% 12.6% 9.0% 14.5% 6.4% 5.6% 9.8%
iPhone 8.9% 8.3% 6.0% 12.3% 9.3% 6.4% 9.4% 8.2%
Watch 13.5% 16.3% 10.0% 7.5% 16.9% 13.2% 18.0% 13.6%
AirPods 6.5% 5.8% 3.2% 10.0% 2.9% 4.4% 4.5% 4.5%

AppleCare+ 搭售率矩陣 — 26Q4 整季 2026/06/28–09/26(已結束,資料凍結)

重點項目 × 分區,數值為該類別 AppleCare+(ACPP)搭售率

重點項目 大立 大億西門 夢時代 高雄三多 岡山秀泰 南區小計
CPU 11.1% 36.1% 21.6% 10.1% 7.3% 18.8%
iPad 13.6% 7.9% 10.3% 6.4% 17.8% 10.6%
iPhone 9.6% 3.7% 6.9% 8.6% 9.3% 7.2%
Watch 4.3% 11.9% 21.7% 8.8% 18.8% 16.6%
AirPods 9.3% 1.3% 7.0% 5.0% 9.1% 6.6%

AppleCare+ 搭售率矩陣 — 26Q4 整季 2026/06/28–09/26(已結束,資料凍結)

重點項目 × 分區,數值為該類別 AppleCare+(ACPP)搭售率

重點項目 彩虹台中 台中金典 台中中科 台中精誠 台中豐原 台中麗寶 台中區小計
CPU 10.4% 5.9% 5.6% 8.8% 15.9% 5.4% 8.9%
iPad 5.7% 7.6% 3.4% 7.9% 5.3% 4.9% 5.6%
iPhone 8.8% 5.9% 7.8% 4.8% 8.2% 5.0% 6.6%
Watch 16.5% 13.6% 12.5% 13.3% 16.5% 13.5% 14.4%
AirPods 5.3% 6.3% 5.8% 6.5% 4.9% 5.3% 5.6%

AppleCare+ 搭售率矩陣 — 26Q4 整季 2026/06/28–09/26(已結束,資料凍結)

重點項目 × 分區,數值為該類別 AppleCare+(ACPP)搭售率

重點項目 新竹遠百 新竹光復 中壢大江 新竹中正 桃園台茂 苗栗尚順 桃園統領 竹北遠百 桃竹苗區小計
CPU 17.5% 9.2% 3.0% 7.5% 10.8% 20.0% 5.7% 8.9% 9.7%
iPad 6.8% 5.6% 5.4% 5.2% 5.7% 6.2% 6.4% 6.2% 5.9%
iPhone 10.8% 3.9% 5.6% 6.7% 10.5% 5.1% 7.7% 6.8% 7.2%
Watch 10.7% 13.7% 13.5% 8.6% 17.6% 9.2% 16.0% 12.6% 13.1%
AirPods 7.1% 5.6% 2.7% 4.7% 4.6% 4.9% 3.1% 2.5% 4.1%

AppleCare(ACPP)— 26Q4 整季 2026/06/28–09/26(已結束,資料凍結)

數量=該類別 AppleCare+ 銷售份數;搭售率=AppleCare+ 份數 / 該類別銷售台數;門市排列先分區、區內依代號排序

門市 CPU數量CPU搭售率 iPad數量iPad搭售率 iPhone數量iPhone搭售率 Watch數量Watch搭售率 AirPods數量AirPods搭售率 總數量整體搭售率
全公司39712.1%4287.5%1,0177.3%77214.0%4384.7%3,0528.1%
士林78.0%139.6%328.5%2516.9%93.8%868.7%
微風912.2%1212.1%217.7%89.0%74.8%578.3%
美麗華159.7%155.5%336.8%2110.3%112.8%956.3%
阿波羅84.8%124.9%416.4%2311.4%173.8%1016.0%
大葉高島屋1211.7%85.6%207.0%2016.5%126.6%728.6%
羅東411.1%34.5%128.7%1920.4%54.7%439.8%
北一區558.8%636.6%1597.2%11613.5%614.0%4547.4%
永和511.1%1213.2%228.9%1413.5%146.5%679.5%
板橋誠品1123.4%67.2%228.3%1416.3%85.8%619.9%
新西門1910.1%3712.6%376.0%3310.0%243.2%1506.9%
花蓮39.1%69.0%2512.3%47.5%1110.0%4910.5%
板橋遠百1816.7%2614.5%429.3%2416.9%52.9%11510.9%
新莊宏匯87.5%146.4%276.4%2713.2%164.4%927.0%
新店裕隆城2617.0%145.6%489.4%3718.0%184.5%1439.4%
北二區9013.2%1159.8%2238.2%15313.6%964.5%6778.6%
大立411.1%813.6%169.6%24.3%89.3%389.6%
大億西門3536.1%107.9%153.7%1411.9%21.3%768.4%
夢時代7021.6%4210.3%1116.9%8621.7%567.0%36510.3%
高雄三多1210.1%116.4%498.6%148.8%115.0%977.8%
岡山秀泰87.3%2417.8%279.3%3118.8%229.1%11211.9%
南區12918.8%9510.6%2187.2%14716.6%996.6%6889.8%
彩虹台中1210.4%75.7%238.8%1516.5%75.3%648.9%
台中金典55.9%97.6%175.9%1113.6%66.3%487.2%
台中中科35.6%43.4%297.8%1312.5%85.8%577.3%
台中精誠58.8%57.9%204.8%1013.3%86.5%486.5%
台中豐原1115.9%85.3%218.2%2216.5%94.9%719.0%
台中麗寶35.4%74.9%175.0%1713.5%115.3%556.3%
台中區398.9%405.6%1276.6%8814.4%495.6%3437.5%
新竹遠百1017.5%96.8%5810.8%1510.7%137.1%10510.0%
新竹光復129.2%145.6%163.9%2813.7%195.6%896.7%
中壢大江33.0%155.4%255.6%4713.5%122.7%1026.3%
新竹中正97.5%115.2%306.7%158.6%184.7%836.2%
桃園台茂1410.8%165.7%4710.5%4917.6%214.6%1479.2%
苗栗尚順1820.0%156.2%275.1%239.2%214.9%1046.7%
桃園統領65.7%166.4%387.7%4716.0%173.1%1247.4%
竹北遠百128.9%196.2%496.8%4412.6%122.5%1366.8%
新竹區33110.1%345.7%1047.5%5811.2%505.6%2777.5%
新竹區4439.7%535.9%1537.2%10211.8%624.5%4137.2%
竹苗區56111.5%686.0%1806.8%12511.2%834.6%5177.1%
桃園區3236.9%475.8%1108.0%14315.5%503.4%3737.6%
桃竹苗區8849.7%1155.9%2907.2%26813.1%1334.1%8907.3%