STUDIO A · 桃竹苗區 · 特殊節日

去年中秋連假回顧(2025/10/04–10/06)

去年中秋連假共 3 天:2025/10/04(六)–10/06(一);今年連假共 4 天,「建議今年每日目標」用今年天數去除。資料來源:EPB 四份年度總表

業績 $ 表現

2025/10/04–10/06(去年中秋連假 3 天),皆含 SACARE

門市3天合計營業額平均每日營業額業績佔比
桃竹苗區19,850,2546,616,751100.0%
新竹遠百6,275,7402,091,91331.6%
新竹光復1,838,017612,6729.3%
中壢大江2,239,099746,36611.3%
新竹中正1,143,513381,1715.8%
桃園台茂1,892,626630,8759.5%
苗栗尚順1,430,953476,9847.2%
桃園統領1,522,014507,3387.7%
竹北遠百3,508,2921,169,43117.7%

3PP 搭售業績表現

3PP搭售率=3PP營業額/總營業額(3天合計)

門市3PP營業額3PP搭售率
桃竹苗區1,391,7457.0%
新竹遠百163,4972.6%
新竹光復151,8318.3%
中壢大江200,0578.9%
新竹中正129,12911.3%
桃園台茂197,49510.4%
苗栗尚順172,23012.0%
桃園統領125,9008.3%
竹北遠百251,6067.2%

主機

CPU/iPad/iPhone/Watch/AirPods,3天合計;每欄上排數量、下排金額

門市 CPU iPad iPhone Watch AirPods 合計
桃竹苗區23107199199113641
950,6562,019,90011,164,1002,988,600690,08017,813,336
新竹遠百41156246101
152,600263,7005,087,400455,20029,9405,988,840
新竹光復41225111466
161,100242,500984,700178,90080,5601,647,760
中壢大江22113411996
97,550436,400555,700681,700114,1101,885,460
新竹中正31110131350
92,603171,400421,000183,70061,380930,083
桃園台茂31716291378
106,603311,800741,400369,10087,7701,616,673
苗栗尚順11414191462
41,900242,400611,600240,70083,8601,220,460
桃園統領31019181161
134,200153,400777,100271,20075,7901,411,690
竹北遠百311464423127
164,100198,3001,985,200608,100156,6703,112,370

主機的 AC+ 與 SACare 搭售率

AC+搭售率=ACPP數量/該類別台數;SACare搭售率=SACARE數量/該類別台數,分開計算、不合併

門市 CPU iPad iPhone Watch AirPods
AC+SACare AC+SACare AC+SACare AC+SACare AC+SACare
桃竹苗區4.3%43.5%0.0%52.3%0.5%24.6%1.5%37.2%0.9%23.0%
新竹遠百0.0%75.0%0.0%45.5%1.8%23.2%0.0%41.7%0.0%33.3%
新竹光復0.0%0.0%0.0%75.0%0.0%36.0%0.0%27.3%0.0%21.4%
中壢大江0.0%50.0%0.0%47.6%0.0%23.1%2.4%22.0%0.0%15.8%
新竹中正33.3%0.0%0.0%45.5%0.0%40.0%0.0%15.4%0.0%23.1%
桃園台茂0.0%33.3%0.0%58.8%0.0%31.2%3.4%48.3%0.0%30.8%
苗栗尚順0.0%100.0%0.0%57.1%0.0%14.3%0.0%57.9%0.0%21.4%
桃園統領0.0%33.3%0.0%40.0%0.0%26.3%0.0%38.9%0.0%27.3%
竹北遠百0.0%100.0%0.0%45.5%0.0%17.4%2.3%40.9%4.3%21.7%

主機的 3PP 搭售率

3PP搭售率=3PP數量/該類別台數

門市 CPU iPad iPhone Watch AirPods 整體
桃竹苗區221.7%280.4%283.4%128.6%63.7%193.9%
新竹遠百225.0%209.1%191.1%75.0%116.7%162.4%
新竹光復175.0%366.7%268.0%136.4%64.3%215.2%
中壢大江250.0%304.8%400.0%124.4%52.6%189.6%
新竹中正133.3%263.6%430.0%123.1%84.6%206.0%
桃園台茂33.3%247.1%468.8%179.3%84.6%232.1%
苗栗尚順800.0%278.6%407.1%215.8%50.0%245.2%
桃園統領100.0%270.0%263.2%127.8%81.8%183.6%
竹北遠百466.7%290.9%245.7%90.9%34.8%163.0%

建議今年每日目標 — 總營業額

今年中秋連假想總量超越去年,各店每日至少要做到的營業額——去年3天合計 ÷ 今年連假4天,今年同期每日至少要做到這個數字,加總才能超越去年

門市去年3天合計建議今年每日至少
桃竹苗區19,850,2544,962,564
新竹遠百6,275,7401,568,935
新竹光復1,838,017459,504
中壢大江2,239,099559,775
新竹中正1,143,513285,878
桃園台茂1,892,626473,156
苗栗尚順1,430,953357,738
桃園統領1,522,014380,504
竹北遠百3,508,292877,073

建議今年每日目標 — 主機營業額(分類別)

CPU/iPad/iPhone/Watch/AirPods 分別估算+合計(主機);每欄上排去年3天合計、下排建議今年每日至少(去年3天合計 ÷ 今年連假4天)

門市 CPU iPad iPhone Watch AirPods 合計(主機)
桃竹苗區950,6562,019,90011,164,1002,988,600690,08017,813,336
237,664504,9752,791,025747,150172,5204,453,334
新竹遠百152,600263,7005,087,400455,20029,9405,988,840
38,15065,9251,271,850113,8007,4851,497,210
新竹光復161,100242,500984,700178,90080,5601,647,760
40,27560,625246,17544,72520,140411,940
中壢大江97,550436,400555,700681,700114,1101,885,460
24,388109,100138,925170,42528,528471,365
新竹中正92,603171,400421,000183,70061,380930,083
23,15142,850105,25045,92515,345232,521
桃園台茂106,603311,800741,400369,10087,7701,616,673
26,65177,950185,35092,27521,942404,168
苗栗尚順41,900242,400611,600240,70083,8601,220,460
10,47560,600152,90060,17520,965305,115
桃園統領134,200153,400777,100271,20075,7901,411,690
33,55038,350194,27567,80018,948352,922
竹北遠百164,100198,3001,985,200608,100156,6703,112,370
41,02549,575496,300152,02539,168778,092